Challenge
MENA Tours needed more predictable lead generation and clearer campaign visibility. The team had creative output, paid social activity, and landing pages, but lacked a unified conversion measurement model.
Solution
Smart Cedra rebuilt the growth program around persona-led creative, paid social targeting, conversion tracking, reporting dashboards, and weekly optimization cycles.
Outcome
The campaign reached 20,000 qualified leads per month and produced a 5x ROI increase through cleaner targeting, measurement, and creative iteration.